Meet the Resistance

People are creatures of habit, and sometimes this works against our own best interests.

Only a few years ago I had a colleague experiencing problems trying to get a piece of software to do exactly what he wanted.

This man was a freelance marketing consultant, offering business insight into postcode economics and consumer trends. He was a clever chap.

But after spending hours that morning editing an infographic presentation, he now found he couldn’t merge the images together as he wanted.

His software had been designed to run on Windows 98 (!) and although he’d forked out money on it, way back when, he was too frugal to buy an upgrade. (Before going into consultancy he’d spent many years employed in the public sector.)

Clearly frustrated and under pressure, he looked to me for a possible solution. I sat down and played with his software for a couple of minutes before confirming it wouldn’t do the job.

So I suggested he download an open-source (i.e., free) program that from my own experience I knew would work. Using it, his task would then become remarkably easy.

“I don’t have time to download software,” he protested, before going back to staring perplexed at the screen.

I never did find out if he finished the task.

Mindset

My friend was holding onto a belief, an irrational insistence, that something he’d invested money in well over a decade before just had to work here and now. Even the offer of a free, modern and suitable alternative would not sway him.

People, by nature, don’t like their established views being challenged. Instead they will stick doggedly to what they know, or accept blindly what authority figures tell them as they follow the like-minded herd.

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And this is what #Stop5G campaigners are up against when trying to raise the alarm over dangerous 5G – a technology that’s about to warp the Earth’s electromagnetic profile entirely and even damage our DNA.

Current generations seem addicted to their “smart” devices to a degree where they won’t give them up, or at least take precautions, even when presented with evidence of serious health risks increasingly associated with their use.

Subtlety is needed when confronting individuals’ irrational attitudes and habits they hold onto so dearly.

“Why would you worry about what harm others do to themselves?” you may ask. Well, maybe I wouldn’t but for the fact the herd’s behaviour threatens to drag me, and those I care about, over a cliff.

(Thanks to Lionel for uploading this clip to Youtube.)