Will uSwitch Heed its Research Findings on Mobile Phones for Children?

Hats off to consumer comparison site uSwitch for commissioning a survey that found half of UK parents want mobile phones banned completely from schools. But wait a minute …

The poll, carried out by Opinium for uSwitch, found that nearly half (49%) of Britain’s parents want mobile phones banned from their children’s schools.

Should mobile phones be banned in schools? Digital Survivor covers this and much more.

A report on the story published today by the BBC suggested that this is due to the high cost of such devices as well as issues around how they can distract attention in class.

BBC News
30 August 2019

Just under half of UK parents, 49%, think their child’s school should ban mobile phones, a survey by price comparison site uSwitch suggests.

One in eight parents said their child’s school had already done so.

The survey, of just over 1,000 people, also suggested that the average value of gadgets taken to school by each child was £301.

The BBC article quotes a “mobiles expert” at uSwitch, Ernest Doku, as saying, “The number of gadgets that schoolchildren are carrying into class every day is mind-boggling.”


However, less than a fortnight before today’s story, uSwitch published the following enthusiastically written advice for parents on its website:

19 August 2019
Catherine Hiley

It’s that time again, the new academic year is almost upon us and parents up and down the country are readying their children for the start of term. Meanwhile new university students are getting set to fly the nest into an exciting world of essays, shared housing and glorious independence.

But, things have come a long way from the days of just needing a new lunchbox and some pens to start a new term. As they’ve no doubt told you, the modern-day student needs a whole range of gadgets and gizmos to help them get the best possible start in life.

Children and mobile phones?

Will uSwitch heed its own poll’s findings?

uSwitch derives income by publishing comparison tables and feature articles about products and services that help industry retailers sell to consumers.

Digital Survivor has no quibble with any of that (or with people named in this blog post), but does wonder if uSwitch will heed its own opinion poll and change its editorial position on pushing smart devices onto kids.

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